What is E-Commerce?
E-commerce allows businesses of all sizes to trade on the Internet by selling products, receiving payments and providing customer assistance. To make it simple, e-commerce is a way to trade on the Internet. It allows companies of all sizes, from the simple reseller to the international company, to sell physical or digital products and services.
However, e-commerce is not just about selling and buying, but about the whole process from looking for customers to maintaining relationships, that is, before, during and after the sale. Before going ahead I would like to define commerce here. “An activity consisting in the purchase, sale, exchange of goods, commodities, securities, in the sale of services; Trade of the person who buys items for resale: Wholesale, retail. Marine, ship, commercial port.
An e-commerce business is generally centered on a website where customers can view the list of products or services offered and make their selection. These websites are sometimes tailor-made by e-commerce website designers, but this option can prove very costly.
Some ready-to-use e-commerce websites are affordable, or even free. You can download them and adapt them to the needs of the seller or reseller. The “showcase” is an even more affordable option that allows you to buy or rent a section in an online marketplace or in a virtual store.
“Clicks and mortar”
Some e-commerce companies only sell on the Internet, while others have physical premises in which customers can come to buy the products. The first e-commerce model is called “pure-player” and the second is “clicks and bricks” or “clicks and mortar”. Most major retailers are now clicks and mortars, with an e-commerce website and retail outlets located on busy streets.
E-commerce and payment
E-commerce customers generally prefer to pay for products and services using bank cards or credit cards. These payment methods are basic for existing businesses but may seem hard to set up for new e-commerce businesses.
In this case, you can use Internet payment processing services, such as PayPal. These services are easy to set up and popular, but cost you more than payments by credit card or credit card.
Types of products sold as part of e-commerce
Digital products, such as software, music, videos and premium web content are usually delivered through download. However, e-commerce often involves the sale of physical products that must be transported from the seller to the customer. Efficient packaging, transport and delivery are a crucial aspect of e-commerce, especially for fragile or expensive products.
E-commerce and customer service
Technical assistance is very important for a successful e-commerce strategy. Make sure that people can easily find the information you want and quickly get answers to their questions so they do not turn to another site. After the sale, you must deal effectively with the problems encountered.
Effective sales and support are two key elements in working to customer loyalty. The best performing e-commerce companies are those whose customers feel appreciated at their true value and rewarded for their loyalty.